VOLITION IN MOTION is a personal and professional development coaching-event designed by Dr. Scott McComas and Josh Zepess to educate, entertain, and offer the tools to build the foundations of personal and financial success.
Our approach to the visual identity of this educational event was to emphasize the concepts of personal and financial success through the representation of a 3D effect rhomboid. The selection of the name, the typography, and its geometrical figure symbolize the 'momentum in motion,’ empowering the concept aimed at ‘controlling the controllables’ in order to keep a balance.
Through the selection of a vibrant red—commonly associated with energy, passion, and action—and a royal blue —that represents confidence, stability, and wisdom— we reinforced the overall intended message: the well-being of mind and body.
Brand-mark Design & Development • Visual Identity Design & Guidelines • Naming & Tag line • Collateral Design • Print • Promotional Products • Website Design & Development • VOLITION IN MOTION on Bēhance